| 1 | EroticaWritten by Madonna, Shep Pettibone, Claydes Smith, Dennis D.T. Thomas, Don Boyce, George Brown, Richard Westfield, Robert Kool Bell, Robert Spike Mickens, Ronald BellProduced by Madonna, Shep Pettibone | 5:18 |
| 2 | FeverWritten by Eddie Cooley, John DavenportProduced by Madonna, Shep Pettibone | 5:00 |
| 3 | Bye Bye BabyWritten and produced by Madonna, Shep Pettibone | 3:56 |
| 4 | Deeper and DeeperWritten by Madonna, Shep Pettibone, Tony ShimkinProduced by Madonna, Shep Pettibone | 5:33 |
| 5 | Where Life BeginsWritten and produced by Andre Betts, Madonna | 5:58 |
| 6 | Bad GirlWritten and produced by Madonna, Shep Pettibone | 5:23 |
| 7 | WaitingWritten and produced by Andre Betts, Madonna | 5:47 |
| 8 | Thief of HeartsWritten and produced by Madonna, Shep Pettibone | 4:51 |
| 9 | WordsWritten and produced by Madonna, Shep Pettibone | 5:55 |
| 10 | RainWritten and produced by Madonna, Shep Pettibone | 5:25 |
| 11 | Why's It So HardWritten and produced by Madonna, Shep Pettibone | 5:23 |
| 12 | In This LifeWritten and produced by Madonna, Shep Pettibone | 6:23 |
| 13 | Did You Do It?Written by Andre Betts, Madonna | 4:54 |
| 14 | Secret GardenWritten and produced by Andre Betts, Madonna | 5:32 |
| Billboard 200UK Albums | Debut | Peak | At peak | On chart |
|---|---|---|---|---|
| 2Nov 7, 1992 | 2Nov 7, 1992 | 1 wk | 53 wks | |
| 2Oct 24, 1992 | 2Oct 24, 1992 | 3 wks | 38 wks | |
| Hot 100UK Singles | Debut | Peak | At peak | On chart |
| “Erotica”Australia and most of Europe; US October 13dir. Fabien Baron | 13Oct 17, 199211Oct 17, 1992 | 3Oct 24, 19923Oct 31, 1992 | 1 wk1 wk | 18 wks9 wks |
| “Deeper and Deeper”Australia and most of Europe; US December 8dir. Bobby Woods | 38Dec 5, 199210Dec 12, 1992 | 7Jan 30, 19936Dec 19, 1992 | 1 wk1 wk | 17 wks9 wks |
| “Bad Girl”Australia and most of Europe; US March 1993, paired with “Fever”dir. David Fincher | 75Feb 20, 199311Mar 6, 1993 | 36Mar 27, 199310Mar 13, 1993 | 1 wk1 wk | 11 wks7 wks |
| “Fever”Outside North America; promotional only in the USdir. Stéphane Sednaoui | —6Apr 3, 1993 | —6Apr 3, 1993 | —1 wk | —6 wks |
| “Rain”Australia and most of Europe; US August 5dir. Mark Romanek | 52Jul 24, 19937Jul 31, 1993 | 14Sep 11, 19937Jul 31, 1993 | 1 wk2 wks | 20 wks8 wks |
Billboard's weekly Hot 100 and Billboard 200 for every week of each run, read from the charts themselves and cross-checked against Billboard's own weeks-on-chart counter; the Official Charts Company's album and song pages. Each single's release date is the earliest territory, with the rest in the popover. UK weeks on chart count the three 1992–93 runs and exclude the 2018 reissue week.
In 1992
6 graded notices, averaging 70 of 100 on their own scales- Los Angeles TimesChris Willman · Oct 18, 19922/4
- Chicago Sun-TimesJim DeRogatis · Oct 21, 19922.5/4
- Entertainment WeeklyDavid Browne · Oct 23, 1992C+
- Rolling StoneArion Berger · Nov 26, 19924/5
- QPhil Sutcliffe · Dec 19923/5
- The Village VoiceRobert Christgau · Jan 26, 1993AConsumer Guide
Year-end lists
- Pazz & Jop 1992The Village Voice critics' pollNo. 22 of 40187 points from 17 ballots
- Pazz & Jop 1992“Erotica”The Village Voice critics' poll, singlesNo. 24 of 2812 votes
The canon since
- Slant 100 Best Albums of the 1990s 2011No. 28 of 100
Later verdicts
7 graded notices, averaging 70 of 100 on their own scales- The Rolling Stone Album GuideBarry Walters4/5
- BlenderTony Power4/5
- AllMusicStephen Thomas Erlewine3/5
- Spin Alternative Record GuideRob Sheffield · 19954/10
- The Virgin Encyclopedia of Nineties MusicColin Larkin · 20003/5
- SlantSal Cinquemani · Feb 24, 20074/5
- PitchforkHarry Tafoya · Feb 22, 20269.0/10
Grades as each outlet printed them, taken from Wikipedia's citations for the issues in question except Christgau's, which is from his own Consumer Guide archive. The Pazz & Jop placings, points and ballots come from the poll's own results page at robertchristgau.com, and the Slant placing from that list.
Musicians
- Donna de Lorybacking vocals
- Niki Harisbacking vocals
- Tony Shimkinbacking vocals, drum programming, engineer, sequencing, keyboards, programming
- Andre Bettsbass, drums, keyboards (bass), drum programming, strings, piano, producer, programming, synth
- Doug Wimbishbass guitar
- Glenn Dicterowconcertmaster, leader (led the strings)
- Anton Figdrums
- Joey Moskowitzdrums, keyboards, programming
- Jerome Dickensguitar
- Paul Pescoguitar
- James Prestonpiano, synth
- Danny Wilenskysaxophone
Production
- Jeremy Lubbockarrangement
- Emile Charlapcontractor
- Jane Brintoncoordinator
- Marc Goodmanengineer
- George Karrasengineer
- Goh Hotodaengineer
- Dennis Mitchellengineer
- Robin Hancockengineer
- Shep Pettiboneengineer, producer, sequencing, keyboards, programming
- Mike Farrellengineer
- Ted Jensenmastering
- Madonnaproducer
- Sander Seloverprogramming
Sleeve
- Fabien Baronart direction, design
- Siung Fat Tjiaart direction, design
- Steven Meiselphotography
Credits as the sleeve prints them, transcribed on the album's Discogs entry for the Europe edition (release 292250); the per-track writing and production credits from release 701015, the per-track producers from release 36750976.
Erotica is the fifth studio album by Madonna, released on October 19, 1992, in the United Kingdom and on October 20, 1992, in the United States by Maverick and Sire. It was the first album on Maverick, the label Warner Bros. had given her that April, and it appeared one day before Sex, a book of photographs by Steven Meisel that she had made alongside it. She recorded it between July 1991 and September 1992, mostly in the New York apartment of Shep Pettibone, who produced ten of the fourteen tracks; André Betts, who had co-produced “Justify My Love” (1990), produced the other four. The album is dance-pop built on house rhythm and on sampled hip hop and jazz records, and Madonna sings most of it in a low, flat, half-spoken register she attached to an alter ego called Dita. At seventy-five minutes it remains her longest album.
Erotica entered the Billboard 200 at No. 2 and stayed on the chart for fifty-three weeks, the first of her studio albums since her 1983 debut that did not reach No. 1. Its title track reached No. 3 on the Hot 100 and “Deeper and Deeper” No. 7, after which “Bad Girl” stopped at No. 36 and ended a run of twenty-seven consecutive American top-twenty singles going back to “Holiday” (1983). Britain held up better, giving the album five straight top-ten singles. The reviews divided sharply and the two most hostile lines from them have outlasted the favorable verdicts, which included four stars from Arion Berger in Rolling Stone and an A from Robert Christgau. The book absorbed most of the coverage, a displacement Madonna has named as the album’s central misfortune ever since. Critics writing from 2007 onward have rated the record considerably higher than the contemporary press did, generally by reading its coldness as a response to AIDS rather than as a failure of warmth.
Background
Madonna finished 1990 as the most commercially successful woman in American popular music and spent 1991 in public. The Blond Ambition tour had run from April to August 1990; The Immaculate Collection followed that November and sold in the tens of millions; Truth or Dare, the documentary of the tour, opened in May 1991. “Justify My Love”, the new single attached to the compilation, reached No. 1 on the Hot 100 in January 1991 while MTV refused to air its video, which she then sold as a commercial videocassette. That single, spoken instead of sung over a slow programmed track, was co-produced by André Betts and became the model for a good deal of what followed.
The losses behind the record were six years old by then and they were specific. Martin Burgoyne had come to New York and been hired as a bartender by Steve Rubell. In August 1986 he was diagnosed with AIDS-related complex, the name given then to the stage before a full AIDS diagnosis, and he told Vanity Fair that autumn that he was in constant pain and figured he would either get better or he would not. On November 10 that year Madonna modeled a denim jacket he had painted at a benefit for St. Vincent’s Hospital, and he died twenty days later. What followed was a pattern and not an episode: “Live to Tell” dedicated to him at an AmFAR benefit at Madison Square Garden in 1987, the last American night of Blond Ambition turned into a memorial for Keith Haring that sent more than three hundred thousand dollars to AmFAR in 1990, and a card about AIDS inside every copy of Like a Prayer.1
Her business position changed in April 1992, when Warner Bros. and Time Warner signed her to a contract reported at sixty million dollars and created Maverick, a label and multimedia company in which she was a partner.2 Erotica was the first album Maverick released, and Sex was the first book, which was not a coincidence: the company she had built covered records, publishing, film, television, merchandising and books, so both products came out of one desk. Her partners were Freddy DeMann and Veronica Dashev, and the name was made out of the three of them. She described the arrangement at the time as a marriage of art and commerce and an artistic think tank, something between the Bauhaus and Warhol’s Factory: “it started as a desire to have more control. I want to incorporate them into my little factory of ideas.”3 She spent the summer of 1991 in Chicago and Evansville filming A League of Their Own, which opened in July 1992 and became the year’s most successful film about baseball; she began shooting Body of Evidence in the spring of 1992. The photographs for Sex were taken across 1992 in New York, Miami, and Los Angeles.
American radio in 1992 was moving away from the kind of record she had spent the previous decade making. In the weeks around Erotica’s release the top of the Billboard 200 went to Garth Brooks, Michael Bolton, Ice Cube, and Whitney Houston. What Madonna went toward instead was the club music of New York, which had been the source of her own first records and which Pettibone had been making and remixing throughout the decade. Five weeks before release she told the New York Times what she thought she had made, and the description matches the record better than any review of it did: the album would be “soulful, with a jazzy undertone and a lot of beatnik-style poetry in it.”4 She told Billboard in November 1992 that she had chosen Pettibone and Betts for the distance between them, describing two producers who “come from opposite ends of the spectrum in terms of their style and approach to music, but they’re both connected to the street and they’re still young and hungry.”5
Recording
The album began with a cassette. Pettibone flew to Chicago on July 8, 1991, where Madonna was filming, and handed her three tracks he had built with his assistant Tony Shimkin, at a point when neither producer knew an album was coming.6 She liked all three, and the work moved to his New York apartment and stayed there for the next fourteen months. He recorded the keyboards, bass lines, and vocals upstairs in his home studio, on an Oberheim OB8, a Korg M3, a Roland D-50, and an Akai S1000 sampler that supplied the record its horns and its Middle Eastern figures.7 Vocals went to an eight-track Tascam reel-to-reel, and almost all of them stayed, so that the demos became the album: he estimated that ninety-eight percent of the vocals cut in the apartment are the ones released.8
She rejected the first batch outright. What she objected to was the finish rather than the songs, and Pettibone recorded the exchange in the diary he later published: he had thought it sounded good because some tracks had a New York house sound and others an L.A. one, and she told him that if she had wanted an L.A. record she would have called Patrick Leonard.9 She wanted something that sounded, in his transcription of her, “as if it were recorded in an alley at 123rd street in Harlem.” He went back to what he called his usual style, bass-oriented and analog, and that is the version that shipped.10
The division of labor was fixed and narrow. Pettibone wrote the music and Madonna wrote the words, a border she had drawn at an earlier session by telling him, when he offered a lyric idea, that writing lyrics was what she did.11 She set the pace as well, arriving in the early afternoon, improvising a vocal in one or two passes, and growing impatient whenever the machines needed time. Shimkin, then twenty-one, once told her he was not finished and she could go make popcorn until he was; he took her mild reply as evidence that she valued not being flattered.12
Four versions of the title track
“Erotica” was rebuilt from nothing four times. Madonna would record a full vocal, harmonies and all, then decide to erase it and start again, which Pettibone described afterward with some regret about the tapes he had wiped.13 The hook that survived came out of his own record collection. He heard Kool & the Gang’s “Jungle Boogie” (1973) over the track, found the album, and rode it across what he already had; the horns on the finished record are that sample, played from the S1000.14 The track also carries a vocal by the Lebanese singer Fairuz, taken from a religious song traditionally sung on Good Friday. She said she had not consented to its use, sued, and settled out of court, and both the single and the album were banned in Lebanon.15 The voice arrived last of all. Pettibone told her the book she was shooting with Meisel was full of material the song could use; she took it out of the room and came back half an hour later speaking into the microphone in a dry, flat register that was not quite her own. Shimkin dated the character’s arrival to those overdubs, and said the character then took the record over.16
That appetite for an assumed voice shaped smaller decisions too. On “Bye Bye Baby” the telephone filter was printed to tape as she sang so that it could not be removed afterward, which Shimkin said changed the performance because she was hearing the processed voice as she delivered it.17 On “Deeper and Deeper” she wanted a flamenco guitar in the middle of a Philly house track, and Pettibone argued against putting “La Isla Bonita” inside it and lost.18 Shimkin, who played the figure, remembered Pettibone giving in and then committing, which is where the castanets came from.19 The “Vogue” line she sings in the last minute is there because Pettibone had been singing it over the track and she copied him.20
Betts recorded his four songs elsewhere and to a different brief. Madonna told him to avoid anywhere reputable, which produced a room he described as a hole in the wall, and a session interrupted by a rat crossing the floor.21 “Where Life Begins”, the first thing they wrote, is a song about oral sex that states its subject in the opening line; Betts said he was not surprised by the explicitness, on the reasoning that she was Madonna and could say what she wanted.22 “Did You Do It?” was an accident. Freestyling over the instrumental of “Waiting” while she was out at dinner, Betts had someone in the room shout the question and answered it himself, then played her the result as a joke. She kept it, and it is the reason the album carries the first Parental Advisory sticker of her career.23
The album’s elegy was Pettibone’s idea. He proposed writing something for Martin Burgoyne, her former roommate, who had designed the sleeve for “Burning Up” and died of AIDS-related illness in November 1986 at twenty-three. He had the chords when she arrived; she said they were beautiful, doubted they belonged on the record, and wrote the words in about fifteen minutes.24 Donna De Lory, singing behind her, had buried a friend of her own, and described the session as somber and the subject as one nobody had to explain.25 The eight-track material was transferred to twenty-four-track at fifteen inches per second with Dolby SR, a decision Pettibone justified on the grounds that records place the listener inside the mix and compact discs move the listener a step away from it.26
Music
Erotica is dance-pop with a house floor, made by a house producer working bass-first and mostly analog, and it borrows from hip hop, jazz, reggae, and disco across its fourteen tracks. Pettibone produced ten of them and Betts four, and the difference is audible: the Pettibone tracks are programmed, synthetic, and built for clubs, while the Betts tracks are slower, jazzier, and closer to the sampled loops of contemporary hip hop. Published sheet music exists for only three songs and gives 120 beats per minute for “Erotica” in F-sharp minor, 120 for “Deeper and Deeper” in G minor, and 109 for “Bye Bye Baby” in the same key.27 Berger, reviewing it in Rolling Stone, described a record that was “stunningly reined in” and that cut short every opportunity for a crescendo or an instrumental break.28 At seventy-five minutes it is Madonna’s longest album, and Harry Tafoya wrote in Pitchfork that it is structured like a mix rather than a sequence of songs.29
The most remarked feature is the voice. Madonna sings much of the album low, dry, and close to speech, and every substantial review of 1992 has a line about it. Stephen Holden, in the New York Times, identified it as the voice from the introduction to “Justify My Love” extended across a whole album, and heard the record as a dialogue between that register and the bright one from her early singles.30 Richard Harrington, in the Washington Post, found the effect tedious and noted that on “Deeper and Deeper,” “Why’s It So Hard,” and “In This Life” she works at the bottom of a limited range.31 Giles Smith, in The Independent, made the opposite case and treated the exposure as a production decision, arguing that a voice normally doubled and layered is here left unsupported and gains a cabaret quality from the isolation.32 Sal Cinquemani, writing in 2007, accepted the flatness and reversed its meaning, suggesting that sounding as though she had a cold added to the record’s closeness.33
Four samples are credited on the sleeve. “Erotica” carries Kool & the Gang’s “Jungle Boogie” and the Fairuz vocal; “Bye Bye Baby” takes a hook from LL Cool J’s “Jingling Baby” (1990); and “In This Life” is built over George Gershwin’s Prelude No. 2 (1926). Two further borrowings are from her own catalog: “Waiting” samples “Justify My Love,” and “Deeper and Deeper” quotes the lyric of “Vogue” near its end.34 “Fever” is a cover of the Little Willie John song written by Eddie Cooley and Otis Blackwell, and it uses the additional lyrics Peggy Lee wrote for her 1958 recording without crediting her.35
The songs are mostly about sex, and the ones that are not are about grief, the press, and death. The title track is a domination scene delivered in the Dita voice over maraca percussion and the sampled horns. “Fever” is a house remake at club tempo. “Bye Bye Baby” ends a relationship in an electronically altered chirp. “Deeper and Deeper” is the album’s disco track and its most euphoric, with the flamenco guitar and castanets arriving in the middle. “Where Life Begins” and “Did You Do It?” are the album’s most explicit, the first sultry and the second a straight hip hop track in the style Harrington compared to Q-Tip and Black Sheep. “Bad Girl” is a slow, orchestrated ballad about self-destruction, and Berger and J.D. Considine both singled it out. “Waiting” sets a spoken lyric about being kept waiting against a hard drum break. “Thief of Hearts” is theatrical and carries Madonna’s first outright rap. “Words” answers her critics over a deep house beat and typewriter effects. “Rain” is a synthesizer ballad and the album’s warmest song. “Why’s It So Hard” is a plea for tolerance over a reggae-derived groove that Chuck Arnold traced to Soul II Soul as much as to Jamaica. “In This Life” is the elegy for Martin Burgoyne that names her ballet teacher Christopher Flynn in its lyric and is heard by most carriers as mourning Keith Haring in the same breath, which asks whether the listener has watched a friend die, prays for the dying to stop, and turns bitter about who decided this was a lesson worth teaching. “Secret Garden” closes the album as a jazz-house track with a distant saxophone, and Cinquemani called it the record’s sexiest song.36
Title and artwork
No account of where the album’s title came from, or when it was chosen, has been published. The alter ego is better documented. Dita is drawn from the German actress Dita Parlo, who worked in French and German film in the 1930s, and it was the name Madonna used checking into hotels.37 The artwork was photographed by Steven Meisel and art-directed by Baron & Baron, the firm of Fabien Baron, with Siung Fat Tjia; the same team made Sex, and the album’s images come from those sessions.38 Two configurations shipped: a thirteen-track version omitting “Did You Do It?” and the complete fourteen-track version with the Parental Advisory sticker.39 The reason was retail, not taste. André Betts remembered her calling him back to blame him for it — the sticker meant Kmart would not carry the record, or even stock it — and Doug Wimbish put the same calculation from the other side, parents handing over ten dollars and stopping to think. The consequence outlived the argument: the edition that streams by default today is the clean thirteen-track one, so the album most people now hear is not the album that was reviewed in 1992.40 A picture disc of the “Erotica” twelve-inch was pressed in Britain with the toe-sucking photograph from Sex on its face and withdrawn before it reached shops, most of the run going back to the plant to be destroyed; Warner finally issued it on October 21, 2022, for the song’s thirtieth anniversary, with its three tracks unchanged.41
What it inherits and what it introduces
Alfred Soto placed it at the end of something instead of the start of a decline: 1992, he wrote, “was the last year that AIDS, in scaring the crap out of gay dance culture, turned club tracks into headier and sleazier versions of themselves.”42 The record’s first inheritance is New York club music. Pettibone had been a mixer at WBLS and a remixer for a decade before this, and the album’s rhythm section, its deep house tracks, and its bass-first construction come from that work rather than from pop production; “Vogue” (1990) had already brought it into her records. The second is hip hop, by way of Betts and “Justify My Love”: the four Betts tracks are loop-based and sample-derived, and “Did You Do It?” is a rap record. The third is the standards repertoire, which “Fever” enters through Peggy Lee.
Two things were new at release. The first is the register. A flat, unaroused, half-spoken delivery applied across a full album, on material about sex, refuses the warmth the subject usually carries, and Berger identified this in November 1992 as the record’s organizing decision, describing an album that “doesn’t so much evoke sex as provide a fetishistic abstraction of it” and production that “teases and then denies with the grim control of a dominatrix.”43 The second is the subject matter. “In This Life” put an AIDS elegy on a mainstream pop album at a moment when few did, and it names the illness and the anger rather than gesturing at them.
Release
Erotica was released on October 19, 1992, in the United Kingdom and October 20 in the United States, on compact disc and cassette, on vinyl, and on Philips’ new Digital Compact Cassette, which had reached shops weeks earlier. Sex was published the following day by Warner Books: aluminum-bound, sealed in Mylar, fifty dollars, with an initial print run of a million copies across five continents.44 The print run sold out and the reviews were contemptuous, and because the two arrived together the reviews of the book functioned as the reviews of the record. There was almost no conventional promotion, because none was needed: a party for the book at Industria Superstudio on October 15 with invitations signed Dita and Madonna arriving as Little Bo Peep, an MTV special hosted by Kurt Loder a week later that took the book to a sex therapist and to working dominatrices and filmed a booth at HMV where a dollar bought a minute with a copy, and a Vogue cover. Pettibone’s own account of the party ends on the thing everyone else had stopped discussing: “For all the multimedia extravaganzas that were braying for her attention, it was still the music that mattered and it was the record that we fawned over.”45 Pettibone had not been shown it, and said afterward that the album would have been bigger without the surrounding controversy.46 The week’s retail reports show the swallowing in miniature: a Chicago shop had sold thirty-six copies of the album by Thursday afternoon and a three-hundred-store chain in Georgia eleven per store in a day and a half, while one book chain moved twenty-two thousand copies of Sex nationally in a single day.47
Five singles were issued, not all of them everywhere. “Erotica” came first, in Australia and most of Europe on September 29, 1992, and in the United States on October 13; its video, directed by Fabien Baron from Super 8 footage he had shot during the Sex sessions, premiered on MTV at midnight, was restricted to post-watershed play, was pulled after three airings, and returned seventeen days later behind a content warning.48 “Deeper and Deeper” followed in November, “Bad Girl” in February 1993 with a video directed by David Fincher and starring Christopher Walken, and “Fever” in late March, outside North America only. “Rain” was the last, in July 1993. “Bye Bye Baby” was issued in mainland Europe, Australasia, and Japan in November 1993, and never in Britain or the United States. The later videos are the campaign’s strongest work and the note of it that survives. Mark Romanek shot “Rain” at Santa Monica Airport with Ryuichi Sakamoto playing the director inside it, after Godard and Fellini both declined; it took best art direction and best cinematography at the 1993 Video Music Awards and Romanek director of the year at Billboard’s, which is the only hardware the era produced. Stéphane Sednaoui made “Fever” in Miami in April 1993, her first blue-screen video, in silver body paint, on a brief from Maverick that asked for another kind of Madonna, more pop and more club. Bobby Woods shot “Deeper and Deeper” at Ren-Mar with her as Edie Sedgwick and a cast that included Udo Kier, Sofia Coppola, Chi Chi LaRue and Seymour Stein.49
Madonna promoted the album on Saturday Night Live in January 1993 and toured it on the Girlie Show, thirty-nine dates between September 25 and December 19, 1993, which Billboard reported grossing seventy million dollars.50 The tour was the album’s defense: eight of its songs across seventeen numbers, the whole first act but for “Vogue,” and two songs — “Why’s It So Hard” and “In This Life” — that were never singles anywhere and were performed nowhere else. The itinerary was built to avoid the country that had turned on her. She said she was not interested in preaching to the converted and wanted to start where she had the most enemies, and the schedule bears it out: three American cities in thirty-nine dates. In Puerto Rico the governor said he personally repudiated her placing the flag between her legs and that the people repudiated it too; in Argentina a cardinal called her blasphemous and pornographic and asked the president not to receive her, and a bishop who had failed to get the shows banned recommended that any practicing Catholic who attended go to confession the next day.51
Reception
The reviews were mixed, and they divided on whether the coldness was the point. The two verdicts with the most institutional weight were positive and are the ones least often quoted. Berger gave the album four stars out of five in Rolling Stone and closed by granting every charge made against Madonna and answering it: the record is “everything Madonna has been denounced for being — meticulous, calculated, domineering and artificial. It accepts those charges and answers with a brilliant record to prove them.”52 Christgau graded it A and framed his capsule as an exercise in pretending you had never heard of her, in which case you would hear the bass first and then notice that “the lyrics are not stupid.”53 Holden called it “far from Madonna’s best album” and her “most courageous,” and compared the Sex-and-Erotica gesture to Lennon and Ono’s bed-ins.54
The pans were more quotable and have lasted longer. David Browne’s Entertainment Weekly review, written as a mock bondage scene, produced the line that has outlived every other sentence written about the record, calling it possibly “the most joyless dance music ever made,” while conceding in the same piece that she had not made club music this intense since her first album.55 Chris Willman gave it two stars out of four in the Los Angeles Times and coined the other surviving insult, predicting that most listeners would have trouble wading through “the neurotica.”56
Commercially the record broke a ten-year pattern. It entered the Billboard 200 at No. 2 on the chart dated November 7, 1992, with 167,000 first-week copies, held off the top by Garth Brooks in the fifth week of The Chase, and fell to No. 4 the following week; it stayed on the chart for fifty-three consecutive weeks and finished 1993 at No. 61 on the year-end list. The RIAA certified it double platinum on January 6, 1993, an award that counts units shipped, and its scanned American sales stood at 1,905,000 as of December 2016. The album and its singles drew no Grammy nomination in any category.57 In Britain it entered at No. 2, held that position for three weeks, and spent thirty-eight weeks in the top seventy-five across three runs in 1992 and 1993. Worldwide sales are commonly given as more than six million, a figure assembled from national shipment certifications and trade estimates rather than any audit.58
Legacy
Barry Walters made the case at length in Rolling Stone in 2017, writing as a gay man out of the same New York clubs she had come from, thirty years after his first lover died. Erotica, he wrote, is “Madonna’s concept album about love and intimacy under the shadow of plague,” and the complaint of 1992 was the point: “The frustration of Erotica that critics of the era bemoaned, we applauded because it was our own.” His closing verdict is the one the record’s defenders have used since — that she took what was marginalized at the worst of the epidemic, placed it in an emancipated context, and shoved it into the mainstream for everyone to see and hear.59
The reassessment began in 2007, with Cinquemani in Slant, who located the album’s coldness in its moment and not in its maker, arguing that its “irrefutable unsexiness probably says more about the sex=death mentality of the early ’90s than any other musical document of its time,” and calling the record Madonna “at her most important, at her most relevant.”60 The frame that has held since is the one Paul Flynn set out in i-D in 2017, reading the album outward from “In This Life”: the song “gives the album a purpose and resonance beyond this simply being Madonna’s sex record next to her Sex book. Because of AIDS, sex was the news.”61 Tafoya’s Pitchfork retrospective took the same view of the structure, treating the length and the sequencing as deliberate, and set against it the case that Madonna had taken more from ballroom and house culture than she returned. He quotes bell hooks, writing in 1992, on Madonna’s position as an outsider who could “colonize and appropriate black experience for her own opportunistic ends,” and DJ Sprinkles, on Midtown 120 Blues (2008), on watching Madonna earn from voguing while the queen who taught it to her sat broke at the next table.62 Eric Henderson stated the paradox most precisely in Slant: the irony is not lost on gay listeners that the album where Madonna came closest to giving herself over to a queer point of view was the step too far for straight pop audiences. The Rock and Roll Hall of Fame took the same view institutionally in 2017, running the record in a series on albums that altered the music world and arguing that few women artists before or since have been so outspoken about their own desires.63 The rehabilitation is not unanimous, and the strongest dissent is the one printed in a reference book, not a magazine: Rob Sheffield gave it four out of ten in the Spin Alternative Record Guide in 1995, and never withdrew it. No musician outside the record’s own credits has been found naming it as an influence. Where the record sits can be measured instead of asserted, and the two measures disagree. It appears on no edition of Rolling Stone’s five hundred greatest albums, in 2020 or 2023, while inside her own catalog the rankings have climbed steadily: tenth of twelve at NME in 2011, fifth to eighth across three lists in 2015, and sixth, fourth, third and second from 2019 onward, reaching No. 2 in Slant’s 2026 staff ranking behind only Ray of Light. It has been rehabilitated within a critical subculture and within its artist’s own body of work, without being readmitted to the general canon.64 The plainest evidence of its standing is the stage. The Celebration Tour of 2023 and 2024, a career retrospective built to canonize, carried “Erotica,” “Bad Girl,” “Rain,” a snatch of “Fever,” “In This Life” as an intermission piece and the non-album B-side “Up Down Suite” inside its ballroom sequence, which makes the 1992 album one of the most heavily represented records in the show. It has still never been given an expanded edition, while Bedtime Stories got one in 2025.65
Madonna’s own position has not moved. She has never apologized for the book, and told Time that what was a mistake was releasing the album alongside it; she called the record one she loves and one that was overlooked.66 What she has said elsewhere is less forgiving of the moment than of the work. To Spin four years afterward she drew the line at the book — her fantasy, and she made money from it, which she called a no-no — and described what the epoch taught her: called a whore and a witch, compared in one headline to Satan, while Prince was running around in fishnets and heels with nothing said, which was the first time she understood that women do not have the same freedom as men. She said she felt like the most hated woman in the world.67
Further reading
- Shep Pettibone, “Erotica Diaries” — the producer’s own session-by-session account, published on his website and now readable only in the Internet Archive
- Joe Lynch, “Madonna’s Erotica Turns 25: An Oral History,” Billboard, October 20, 2017 — Pettibone, Shimkin, and Betts on the sessions
- Nick Levine, “An oral history: Madonna’s Erotica by the people who helped create it,” i-D, October 20, 2017 — the companion oral history, with Paul Flynn’s reading of the album
See also
- Like a Prayer — the record whose confessional credit bought her the freedom this one spent
- Shep Pettibone — the producer’s own note, which carries his remixing career around this album
- Bedtime Stories — the record read as an apology for this one
Footnotes
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Burgoyne’s arrival in New York, his diagnosis, his remark to Vanity Fair in November 1986, the benefit and his death per Martin Burgoyne, Wikipedia; the AmFAR dedication, the Haring memorial night and its sum, and the Like a Prayer insert per Keith Haring, Wikipedia and the album’s own note (all accessed September 11, 2026). ↩
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The April 1992 contract, its reported value, and Maverick’s structure per Erotica (album), Wikipedia and Maverick Records, Wikipedia (both accessed September 9, 2026), which carry the figure from Richard Harrington in The Washington Post, April 21, 1992, and Stephen Holden in The New York Times, April 20, 1992. Neither original was read for this note, so the figure is given as reported rather than as established. ↩
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Maverick’s divisions, partners and the origin of its name per Maverick Records, Wikipedia; her descriptions of it from the April 1992 reports by Richard Harrington and Stephen Holden, as carried there (accessed September 11, 2026). The contract’s terms belong to Madonna and are not re-told here. ↩
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Teresa Carpenter, “The New Season / Pop Music: Madonna’s doctor of spin,” The New York Times, September 13, 1992, as carried by Erotica, Wikipedia (accessed September 11, 2026); the piece was not read at source. ↩
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Madonna to Larry Flick, “The Men Behind Madonna’s Erotica,” Billboard, November 28, 1992, p. 22, scanned at World Radio History (accessed September 7, 2026), verbatim from the page. Flick’s column also states that Betts remixed “Justify My Love,” which is wrong: he co-produced it. ↩
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The same source, Diary Entry #1, July–August 1991 — the July 8 date, the cassette, and “I had no idea that she was planning to do an album at that time, but then again, neither did she.” Tony Shimkin’s own account, given to Billboard in 2017, says instead that she had told them she was working on a new album and wanted them involved; the two recollections are recorded here as they stand. ↩
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The Diaries, Diary Entry #2, verbatim; the archived page renders the ampersand in “Kool & The Gang” as a markup artifact. ↩
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The same entry (accessed September 7, 2026), verbatim: “Ninety-eight percent of the time, the vocals recorded in my apartment were the keeper vocals, the ones you hear on the album.” ↩
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Shep Pettibone, “Erotica Diaries,” his own website, archived June 27, 2007 (accessed September 7, 2026), Diary Entry #3, December 1991, verbatim. The live site is long gone; the archive capture is the only copy. ↩
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The same entry (accessed September 7, 2026), both phrases verbatim. ↩
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The same entry (accessed September 7, 2026), verbatim; the rebuke he recalls dates from the “Vogue” session. ↩
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Shimkin to Joe Lynch, “Madonna’s Erotica Turns 25: An Oral History,” Billboard, October 20, 2017, archived January 27, 2022 (accessed September 7, 2026). The two accounts of the same popcorn, one from each side of the desk, are the clearest picture of the room anyone has given. ↩
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Billboard oral history, 2017 (accessed September 7, 2026), verbatim. ↩
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Pettibone to Nick Levine, “An oral history: Madonna’s Erotica by the people who helped create it,” i-D, October 20, 2017, archived February 25, 2021 (accessed September 7, 2026), verbatim; the sampler is named in the Diaries. ↩
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Erotica (song), Wikipedia (accessed September 7, 2026) — the Fairuz sample and the ban; the article sources her non-consent statement to Billboard, March 6, 1993, p. 29, and the settlement and ban to Vogue Arabia. The Arabic line comes from a religious song traditionally heard at Good Friday services. ↩
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The Diaries (accessed September 7, 2026) — his suggestion that she use the book’s material, her leaving the room, and the dry voice she returned with; Shimkin’s dating of the character to the overdubs per the Billboard oral history (accessed September 7, 2026), verbatim. ↩
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Shimkin per i-D, 2017 (accessed September 7, 2026); he gives the same account to Billboard, adding that the effect could not be removed afterward. ↩
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The Diaries, Diary Entry #2 (accessed September 7, 2026) — “I didn’t like the idea of taking a Philly house song and putting La Isla Bonita in the middle of it. But that’s what she wanted, so that’s what she got.” The song he names is True Blue’s. ↩
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i-D, 2017 (accessed September 7, 2026). That Shimkin played the guitar figure himself is his account to Billboard, not i-D’s. ↩
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Shimkin per the Billboard oral history (accessed September 7, 2026), where Pettibone’s entire corroboration is the word “Yes.” Shep Pettibone tells the same moment in Pettibone’s own later words. ↩
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Betts per the Billboard oral history, 2017 (accessed September 7, 2026), verbatim. He tells the rat story to both 2017 oral histories with different wording and attaches it to different songs; the version here is Billboard’s. ↩
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Betts per i-D, 2017 (accessed September 7, 2026), verbatim; the song’s subject is described here rather than quoted. ↩
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Betts per i-D and Billboard (both accessed September 7, 2026). ↩
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Pettibone per i-D, 2017 (accessed September 7, 2026), verbatim; Burgoyne’s dates, the “Burning Up” sleeve, and the roommate years per Martin Burgoyne, Wikipedia (accessed September 7, 2026). ↩
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The Diaries, Diary Entry #8 (accessed September 7, 2026) — the transfer to 24-track at 15 ips with Dolby SR, and his reasoning: “Compact discs seem to move you one step away from the music, while records put you right in the mix.” ↩
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Published sheet music exists for three of the fourteen songs. The tempo and key for “Erotica” are carried by Erotica (song), Wikipedia citing Alfred Publishing’s digital edition, and were confirmed independently against the archived Musicnotes listing MN0085001 (accessed September 9, 2026). “Deeper and Deeper” is carried by its own Wikipedia article citing the same publisher, and “Bye Bye Baby” by the Madonna “Erotica” Song Sheet Book, Alfred Publishing, 1993, p. 7 (ISBN 0-7579-9197-1), a printed source not seen directly. No published analysis gives keys or tempos for the other eleven tracks. ↩
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Arion Berger’s review, Rolling Stone, November 26, 1992 (accessed September 7, 2026), verbatim. ↩
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Harry Tafoya’s Sunday Review of the album, Pitchfork (accessed September 9, 2026). The running time is 75:24 per the track listing at Erotica (album), Wikipedia. ↩
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Stephen Holden, “Recordings View: Selling Sex and (Oh, Yes) a Record,” The New York Times, October 18, 1992, archived October 12, 2025 (accessed September 7, 2026). His terms are “the same low, insinuating speaking voice that she developed for the intro to ‘Justify My Love’” against “the shrill little-kid voice from Madonna’s earliest records.” ↩
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Richard Harrington, “The Madonna Pornucopia,” The Washington Post, October 21, 1992, archived July 19, 2020 (accessed September 9, 2026). ↩
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Giles Smith, “Stripped down to basics,” The Independent, October 14, 1992, archived December 10, 2024 (accessed September 9, 2026). His phrase for the effect is “a spotlit, cabaret feel.” ↩
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Sal Cinquemani, “Review: Madonna, Erotica,” Slant, February 24, 2007 (accessed September 7, 2026). Wikipedia cites this review as a negative verdict on her singing; the phrase it quotes sits inside a concessive clause whose sentence is a defense. ↩
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The credited samples per the track-listing notes at Erotica (album), Wikipedia (accessed September 9, 2026), which carries the liner-note credits. “Jungle Boogie” is credited in full to its eight writers. The “Vogue” borrowing is a lyrical self-quotation rather than an audio lift. ↩
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Erotica (album), Wikipedia (accessed September 9, 2026), citing Richmond (2007) p. 318 for the observation that Peggy Lee’s 1958 additional lyrics are used and Lee is uncredited. The composition is credited to Eddie Cooley and John Davenport, the latter a pseudonym of Otis Blackwell. ↩
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The characterizations are the reviewers’ own: Harrington (The Washington Post) on “Did You Do It?” as “in the style of Q-Tip and Black Sheep”; Berger (Rolling Stone) and J.D. Considine (The Baltimore Sun, October 18, 1992) on “Bad Girl”; Cinquemani (Slant) on “Secret Garden” as “the album’s sexiest song”; Chuck Arnold (Billboard, October 20, 2022) tracing the groove of “Why’s It So Hard” to Soul II Soul. Lyrics are described throughout rather than reproduced. ↩
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Dita was the name Madonna used checking into hotels, per The Diaries (accessed September 7, 2026). The persona is named for Dita Parlo per Cinquemani, Slant, and Harrington, The Washington Post (both accessed September 9, 2026). ↩
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Erotica (album), Wikipedia (accessed September 9, 2026): the artwork “was created by Steven Meisel, under the artistic direction of Baron & Baron Inc., consisting of Fabien Baron and photographer Siung Fat Tjia.” ↩
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Erotica (album), Wikipedia (accessed September 9, 2026) — the thirteen-track and fourteen-track editions, and the advisory label as her first. The tracklist above is the fourteen-track explicit edition, which is what the links point at; the clean edition streams under a separate identifier and drops “Did You Do It?” entirely. ↩
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André Betts and Doug Wimbish in Joe Lynch, “Madonna’s Erotica Turns 25: An Oral History,” Billboard, October 20, 2017, verbatim; the catalog numbers of the two editions (9 45031 and 9 45154) from the release’s Discogs entries, and the streaming default checked on Apple Music and Spotify (accessed September 11, 2026). ↩
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The withdrawn picture disc is the “Erotica” twelve-inch, catalog W 0138 TP, and its pressing, withdrawal and 2022 issue are recorded in that release’s Discogs entry (accessed September 9, 2026). Three incompatible reasons for the withdrawal circulate and none has an editorial carrier, so none is given here. ↩
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Alfred Soto, Stylus Magazine, January 17, 2006 (accessed September 11, 2026), verbatim. ↩
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Berger, Rolling Stone (accessed September 7, 2026), both phrases verbatim. ↩
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Sex (book), Wikipedia (accessed September 7, 2026) — the October 21, 1992 publication, Meisel, Baron, the binding and wrapper, the price, and the print run. ↩
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The Sex party, the MTV special and the Vogue cover per Sex (book), Wikipedia (accessed September 11, 2026); Pettibone’s closing line from his published session diaries. ↩
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Billboard oral history, 2017 (accessed September 7, 2026), verbatim: “She kept the book very secret from me. It probably would have been a bigger album without all the controversy.” ↩
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The release-week retail figures as reported by Kurt Loder for MTV and carried in James Hall, “Erotica at 30,” The Daily Telegraph, October 20, 2022 (accessed September 11, 2026). ↩
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Erotica (song), Wikipedia (accessed September 9, 2026) — the midnight premiere, the restriction, the withdrawal after three airings, and the return on October 19, 1992, behind a warning about the video’s sexually explicit themes. “Banned,” the word most accounts use, describes only the seventeen days in between. The album’s own Wikipedia article says the three airings followed the 10 p.m. watershed rather than midnight, citing Billboard’s list of videos it would not play; the narrower claim is used here. ↩
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The three videos, their directors, locations, dates and awards per each song’s Wikipedia article (accessed September 11, 2026); Sednaoui’s account of the brief and Romanek’s of the concept as carried there. ↩
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Release dates by territory, the video directors, and the promotion per Erotica (album), Wikipedia and each single’s own article (accessed September 9, 2026). The MTV airings of the “Erotica” video are given as three post-watershed plays with the premiere at midnight; the album article says only that they followed the watershed, and Erotica (song), Wikipedia says after midnight, so the narrower claim is used. The Girlie Show gross of $70 million is Billboard’s figure of October 9, 1993, carried by The Girlie Show, Wikipedia; the tour’s own date table totals far less because its revenue column is mostly blank, and that total is not a gross. ↩
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The Girlie Show’s set list and itinerary per The Girlie Show World Tour, Wikipedia (accessed September 11, 2026); her remark about preaching to the converted from the Gavin Report of August 6, 1993; Governor Pedro Rosselló’s words from the UPI wire of October 28, 1993 and the Argentine clergy’s from La Nación, both as carried there. ↩
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Berger, Rolling Stone (accessed September 7, 2026), verbatim, the review’s closing lines; the four-star rating per Erotica (album), Wikipedia (accessed September 7, 2026). ↩
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Christgau’s Consumer Guide entry (accessed September 7, 2026), the grade verified on his own site. His full run to that point: A− for Madonna, B for Like a Virgin, B for True Blue, A− for You Can Dance, B+ for Like a Prayer, A for I’m Breathless and A+ for The Immaculate Collection. The capsule’s conceit and the quoted phrase are his. ↩
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Holden, The New York Times (accessed September 7, 2026), both phrases verbatim from the review itself. ↩
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David Browne’s review, Entertainment Weekly, October 23, 1992, archived July 24, 2015 (accessed September 7, 2026), both quotations verbatim; the grade was C+. ↩
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Chris Willman, “Madonna Struts Her New Pose,” Los Angeles Times, October 18, 1992, archived July 21, 2020 (accessed September 7, 2026), the closing coinage verbatim from the review; the two-of-four rating per Erotica (album), Wikipedia (accessed September 7, 2026). ↩
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Neither Erotica nor any of its singles was nominated at the 35th Annual Grammy Awards of February 24, 1993, or in any other year, per the list of Madonna’s awards and nominations (accessed September 9, 2026), in which “Grammy” and “Erotica” never occur together. ↩
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The week-by-week runs in the chart record above were read from Billboard’s own weekly Billboard 200 and Hot 100 pages for every week of each run and cross-checked against the weeks-on-chart counter Billboard prints on each row; the album’s counter increments from 1 to 53 without a gap, so the run is continuous from November 7, 1992, to November 6, 1993. The British runs are from the Official Charts Company’s album page, archived December 28, 2024 and each song’s page. The first-week figure of 167,000 and the Garth Brooks block are carried by Erotica (album), Wikipedia, the latter corroborated by Billboard’s Chart Beat of November 7, 1992; the year-end placing of No. 61 is from Billboard’s 1993 year-end albums chart. The RIAA award, dated January 6, 1993, certifies two million units shipped rather than sold, which is why it does not contradict the SoundScan count of 1.91 million reported by Gary Trust in December 2016. The worldwide figure is an industry estimate aggregated from national shipment certifications and trade-paper reporting, and no global auditing body exists to confirm it. ↩
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Barry Walters, Rolling Stone, October 19, 2017 (accessed September 11, 2026), verbatim. ↩
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Cinquemani, Slant, February 24, 2007 (accessed September 7, 2026), both phrases verbatim. ↩
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Paul Flynn per i-D, 2017 (accessed September 7, 2026), verbatim. ↩
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Both quotations reach this note through Tafoya, Pitchfork (accessed September 9, 2026), which quotes bell hooks’s 1992 essay “Plantation Mistress or Soul Sister?” and DJ Sprinkles’s Midtown 120 Blues (2008). Neither original was read for this note. That the only musician on record about what Erotica did is describing what it took is a finding rather than an omission. ↩
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Eric Henderson, Slant, October 19, 2022, verbatim; “Revolutions: Madonna’s Erotica,” Rock and Roll Hall of Fame, August 29, 2017 (both accessed September 11, 2026). Sheffield’s grade is from the Spin Alternative Record Guide (Vintage, 1995), pp. 235–36. ↩
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The absence from Rolling Stone’s 2020 and 2023 editions is recorded in the list archive; the catalog rankings are NME’s of 2011, the three lists of 2015, and Slant’s, Billboard’s and Stereogum’s since (all accessed September 11, 2026). ↩
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The Celebration Tour’s set list and interludes per The Celebration Tour, Wikipedia (accessed September 11, 2026). ↩
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Madonna to Time, as quoted by Tafoya, Pitchfork (accessed September 7, 2026), verbatim: “Most people want to hear me say I regret putting out my Sex book. I don’t. […] What was problematic was putting out my Erotica album at the same time. I love that record, and it was overlooked.” The Time piece is undated in Pitchfork’s text and was not located, so the quotation is carried at one remove. Madonna quotes a shorter version of the same thought from a different carrier. ↩
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Her remarks to Spin, 1996, as carried by Erotica, Wikipedia (accessed September 11, 2026), verbatim. ↩
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